Introduction (2-3 sentences)
Start with a hook: Why should someone care about this topic? Mention the main keyword once, naturally. Preview what the blog will cover (like a mini table of contents).
H2 Subheading: Use alternative keywords naturally
2-3 sentences explaining the activity or topic, highlighting aspects that relate to the main blog topic.
- Make each section easy to skim with short sentences or bullet points or numbered lists for readability/easy AI tool interpretation.
- 1-4 short paragraphs per section
H3 Subheading: Include 2-3 H3 subheadings under each H2.
- Sprinkle keywords naturally (don’t force them)
- Add internal links to other pages on your site
- Add external links to trustworthy sources (like news, tourism boards, travel websites).
- Include at least one image per section with descriptive file name (example “handlebar-tour-in-indianapolis”). Make sure each image has alt text (a short description of the image: ex “a group of people smile while riding a handlebar tour in indy”).
Conclusion
- 3-4 sentences summarizing the main points of the blog or landing page
- End with a call-to-action (CTA): A button with a clear next step that is short and action-oriented (book, call, sign up, shop).